![]() Open Minded and Innovative: Be comfortable collecting information and feedback from across the business, come up with or identify innovative ideas, and convert thoughts into actions in a structured manner.Game KPIs: Deep understanding of all core game and business KPIs, how they impact each other and comfortable working with analytics teams to produce detailed data driven reports and insights.Player Lifecycle: Knowledge and understanding of the entire player lifecycle from discoverability/awareness, click, install conversion, on-boarding, engagement, fidelity, monetization, loyalty and evangelism.A passion for Mobile Games & Apps Marketing: A deep understanding of digital marketing, videogames, and the mobile games industry, as well as an acute eye for comprehending player experience flows. ![]() Data Driven Digital Marketing Experience: ASO knowledge required, preferably in the mobile games industry.Communication Expertise: Strong communication skills to be able to interact efficiently with stakeholders, marketing teammates and developers. New Business Generation: Actively work on signing up new clients.Identify New Opportunities: Consistently play games of our clients and their competitors to discover new ad revenue growth opportunities.External Tools: Manage business relationships with external partners, from on-boarding to post-integration .Benchmarking: Have a deep knowledge of their games and the various competitors in the space, analysing the strengths and weaknesses of the competitor products, as well as identifying potential opportunities to share with the game teams.Organic growth strategies: Work closely with UA on identifying, planning, executing and measuring opportunities to stimulate our organic growth in an ROI positive manner.KPI ownership: Store page conversion rate, organic acquisition and store ranking .Internal reporting & education: share with the marketing team and top management industry trends and insights & provide accurate and insightful live and post-performance analysis to stakeholders. A/B test strategies: Test, track and optimize AB tests on the app stores for increased download conversion rate and increased store page traffic, while staying on brand and relevant to each game’s USPs. Store pages optimisation: Creation, maintenance and optimisation of all elements of app store presence which includes text, asset and keyword definition – in multiple languages.ASO strategies: Develop, manage and execute best in-class ASO strategies across the App Store (Apple) and Google Play Store (Android) .As part of your role, you will have the chance to work on some of the leading games and with some of the best studios in the world. COMPETITION AND DO IT WITH HIGHER QUALITY PRODUCTS. You will be managing ASO for our clients, with the main objective of maximizing their app store traffic and conversion rate.Īs part of your responsibilities you will be working with multiple clients at once, which also means working on many games at the same time. Luxury Vinyl Tile Flooring Keystone 801 with easy click install for DIY. You will be working on App Store Optimization (ASO) of free to play, mobile games from leading game developers in Europe and beyond.
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